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Steve French is Managing Partner and Co-Owner of Natural Marketing Institute (NMI), a leading international strategic marketing consulting and market research firm specializing in health & wellness, sustainability and healthy aging since 1990. With over 30 years of strategic marketing expertise in the nutritional and supplement market, Steve has accumulated extensive insight and knowledge into today’s global consumer and market trends. Mr. French has pioneered a range of large-scale consumer databases based on interviews from over one million global consumer interviews to help clients navigate, identify and validate market opportunities. Such research identifies consumer trends, attitudes, behaviors, product usage patterns, psychographics, and demographics with a unique and primary focus on the health and wellness market to assist a wide range of clients throughout the nutritional supply chain. He is a frequent speaker at many international industry events, is regularly sourced by media, and an author of over 100 published articles and written reports.