SHOW

Peter Wennström, Founder and Expert Consultant at HMT, an international and multi cultural strategy consultancy focused on innovation, marketing and branding in food and health. Since its foundation in 2008 The HMT has worked with customer projects in over 60 countries across the globe. Peter is regarded as one of the world’s leading experts in food and health marketing and is the author of The FourFactors® of Success – how to innovate healthy brands and co-author of The Food & Health Marketing Handbook. His latest book: The FourFactors® for Growth Market Success, focus on how to build nutrition brands for success in the emerging markets. Peter’s specialty is to take consumer data and market insights from around the world on food/health issues and provide strategic tools, such as the FourFactors® Brand Acceleration System which allows marketing teams to make strategic decisions and accelerate brand innovation and NPD.