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Carlotta Mast leads the New Hope Network content team, producing all content and conference programming for Natural Products Expos, NBJ Summit, Esca Bona, Natural Foods Merchandiser, newhope.com, Nutrition Business Journal, the NEXT portfolio and Delicious Living. In addition she is the chief editor of the NEXT Natural Products Industry Forecast. With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors. Carlotta is a frequent speaker at industry events and conferences and has been interviewed about the natural products industry, regulatory issues and market performance by media outlets including The New York Times, Cosmopolitan, NPR, ABC News, BusinessWeek and many others. Carlotta is also the board president of Naturally Boulder, a trade group with the mission of nurturing community, leadership and innovation in the Colorado natural products industry. In addition, Carlotta serves on the board of the Climate Collaborative, whose mission is to leverage the power of the natural products industry to reverse climate change. In 2013, Carlotta co-founded a paleo snack company called Wholly Bites, which hit the market well before Whole Foods Market and other retailers began adding paleo sections to their stores. Wholly Bites was sold to 1908 Brands in 2016.