SHOW

Is organic still selling? Does the “natural” trend mean that fortified/functional food is now totally pass? Which gluten-free categories are enjoying the most buoyant growth? Why are consumers turning their noses up at better for you (BFY) offerings? And finally, which products are the winners? The optimisation of wellness is high on the agenda across much of the world, as consumers take a new, integrated approach to taking care of their bodies and minds. Change is a hallmark of the current wellness lifestyle, forcing traditional food and drink categories to undergo dramatic shifts in order to survive.