Planning a Successful Path to Market
Key milestones to include:
Identify the Right Opportunity
Tracking and evaluating market trend data Market segmentation models and approaches Target audience identification and profiling Finding and addressing primary market research gaps
Develop the Right Solution
Product development and formulation insights Brand positioning and narrative development Translating marketing objectives into a strategic plan Building out the branding basics (brand name/logo/packaging)
Start the Execution
Creative strategy and the ideation process Job One: get the web site right (navigation/format/content) SEO & SEM (if you build it, they may not come) The universal importance of digital assets
Get the Media Right
Paid media strategies Earned media strategies Social media planning and integration Determine relevant metrics
Delegates will:
Have a cohesive understanding of how to plan a successful path to market Take away key practical learning and approaches they can implement immediately More clearly understand the highly evolved marketplace marketers must work in today Learn how to implement these principles for both B2B and B2C markets
