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Einstein, Edison, Croc or Kamprad;what is your innovation profile?How can you make the innovation wheel spin faster? And what is the state of innovation of the nutrition industry? Healthy Marketing Team and Co-Innovation Group have developed an Innovation Culture Audit, which is based on the four archetypes of innovation that are needed to effectively commercialise innovation. During Vitafoods Europe visitors are offered to try parts of this tool at theVitafoods Europe Advice Centre. Learn about the results and conclusions from this Innovation Audit, andwhy different innovation cultures are necessary to spin the wheel of innovation.