SHOW

Today, 40+aged men and women make up the largest percentage of supplement users with the highest buying potential; however, the demands of this growing population have changed in recent years. In most cases, their desire is to maintain their current health and they have clear expectations as to how food supplements should help to achieve this. This session uses real-life examples to illustrate the potential that the latest capsule dosage forms from Capsugel offer in catering to the needs of this important demographic group.