SHOW

In an age of transparency, trust has become a critical pillar of business. Companies and industries that are able to build trust exhibit three key characteristicscompetency, character, and proactivityand reap the benefit of having a loyal consumer base. So how trustworthy is the supplement industry? Carlotta Mast will present results from a recent proprietary survey conducted in the United States and designed to explore this question, provide deep insights into how well the overall industry and different types of brands are delivering on the three key characteristics of trustworthiness, and examine opportunities for improving trust.