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Wednesday 10 May, 4:00 PM - 5:00 PM

Measurable health: the final goal of the nutrition industry

Vitafoods Centre Stage

It's fascinating to witness how disruptive innovations can truly change the way healthcare have been running so far and the possibilities that these innovations have already opened in other industries. This debate will review the role of disruptive technologies and the appearance of new business models for the future of personalised nutrition. 6 statements will be put to two industry experts, one arguing for and the other against the position. Each statement will be discussed for a limited timeframe after which the audience gets to decide who won the argument. Get a glimpse into the future of nutrition - Will the nutrition industry be entrepreneurial and change towards new business models OR will enter some outside player to change the game?

Q1- BEHAVIOR: does more and better information lead to behavioral
change?
Speaker 1: Andrew Steele, DNAfit Head of Product & Olympic Athlete
Speaker 2: Thomas Wilckens, MD, Innventis Inc. CEO/CSO


Q2- PRODUCT DEVELOPMENT: How the PN objective affects the way
the products will be designed?
Speaker 3: Jeff Hilton, BrandHive
Speaker 4: Iris Hardewig, analyze & realize GmbH Senior Consultant


Q3- DISRUPTION: will sensors/data/mobile/etc. fundamentally transform
the industry? If so, how long it will take?


Speaker 5: Ezequiel Sanchez Cascales 7Senses Ltd.
Speaker 6: Joana Maricato, New Nutrition Business


Q4- REGULATION: will concerns over data and privacy, or lobbying by
threatened incumbents cause regulators to slow down the pace of
innovation?


Speaker 7: Katia Merten-Lentz, Lawyer-Keller and Heckman LLP Partner
Speaker 8: Enrique Martin Alvarez, IBIDEM Law&Strategy Founder & Director

Q5- MARKETS: will disruption be more likely from an incumbent within
the industry or from a new entrant?


Speaker 9: Ignacio Cartagena, Monteloeder SL Co-founder and Co-Owner
Speaker 10: Cayetana Pablos LLona VP PoS Lending at ING

Speakers

Ignacio  Cartagena
Monteloeder S.L.Ignacio CartagenaCo-founder and Co-Owner
Heather Granato
Global Health & Nutrition NetworkHeather Granato
Iris Hardewig
Analyze & Realize GmbHIris HardewigSr. Consultant
Jeff Hilton
BrandHiveJeff HiltonPartner & Co-Founder
Monteloeder S.L.Arturo Lizón NordstromCEO
Joana  Maricato
New Nutrition BusinessJoana Maricato Market Analyst
Enrique  Martin
Ibidem Law & Strategy Enrique MartinPartner Director
Katia Merten-Lentz
Keller and Heckman LLPKatia Merten-LentzHead of the EU Food and Feed Law Team
Cayetana Pablos Llona
INGCayetana Pablos LlonaHead of Beyond Banking
Ezequiel Sánchez
Binomio Ventures Ezequiel Sánchez Managing Partner
Andrew  Steele
DNAFitAndrew Steele Head of Product Development
Thomas  Wilckens
InnVentis LtdThomas Wilckens CEO
Speakers
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