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From mobile phone apps, smart wrist bands to more invasive DNA profiling - smart technology solutions is promised to revolutionise the way we eat. Intended to make it easier for everyday consumers to keep track of key challenges such as energy balance, nutrition tracking and encouraging an active lifestyle; more and more innovative monitoring solutions are entering the market and are increasingly being used by the industry for effective and lasting consumer engagement. This debate will review the most innovative solutions and technologies on the market to date as well as look forward to how this will impact the future of the nutraceutical and functional nutrition industry.