SHOW

In July 2016 the European Commission published their long-awaited report, declaring that sports foods can be covered by General Foods Law provisions. The Commission also formally recognised the specific requirements of sportspeople; acknowledging the nutritional needs of consumer differ within the category. As sports nutrition gradually outgrows the lucrative but specialist market of professional athletes to everyday consumers searching for bespoke product solutions; the announcement presents welcome news to an industry fighting against contamination, adulteration and doping scandals. This debate will review how the July Report impacts the industry, opens up for innovation and looks ahead to the sports nutrition solutions of tomorrow.