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Innovation remains a buzzword in EU policy circles and a key strategic goal as Europe seeks to assert its competitive edge in the global market. For example, the Health agenda offers opportunities for food innovation and reformulation, yet it requires technical innovation for which novel specialty ingredients have a role to play. What are the challenges for innovators in the food ingredients industry and what role can the legislation play in stimulating innovation? How significant are efficient procedures to market success? What aspects of the regulatory system influence company's decisions on innovation? Addressing these essential questions can help identify solutions and further move to an improved innovation-friendly regulatory environment